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What is Planning Effective Business Messages about?

This document discusses planning business messages by analyzing the purpose and audience. It explains that the general purpose is to inform, persuade, or collaborate, while the specific purpose clearly states what the message hopes to accomplish and what action the audience should take. An audience profile should be developed by identifying decision-makers, determining size, composition, level of understanding, expectations, and probable reaction. The message must satisfy the audience

Author

0129 Osman Goni

Language

EN