About this document
Understanding Business Environments by Maro Baluyo is a document available to read on EtoBox.
The document discusses the micro and macro business environment. The microenvironment refers to factors that directly influence a business such as customers, competitors, suppliers, and public. The macroenvironment encompasses large societal forces such as economic, technological, political, and cultural factors that indirectly affect all businesses. Key differences between the two environments are that the microenvironment has a direct impact and its factors are controllable, while the macroenvironment has
- Author
- Maro Baluyo
- Language
- EN