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CB Assignment by ishikajimspgdm25 is a document available to read on EtoBox.
What is CB Assignment about?
The document outlines two assignments focused on consumer behavior analysis and brand repositioning in the context of the Indian market. Assignment 1 requires students to track and analyze consumer micro-moments over 15 days using various consumer behavior theories, while Assignment 2 involves diagnosing and repositioning a struggling brand to better align with contemporary consumer values. Both assignments emphasize the importance of understanding the fragmented nature of today
- Author
- ishikajimspgdm25
- Language
- EN