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What is Grameenphone about?

Grameen Phone is the leading telecommunications provider in Bangladesh. It segments the market geographically and demographically into mass consumers, business class, high income, low income urban, rural, and young consumers. It takes a differentiated marketing approach, creating separate products for each segment such as prepaid and postpaid options. Grameen Phone positions itself as offering more features for less cost compared to competitors. It communicates this position effectively through extensive ad

Author

SumaiyaNoor

Language

EN