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Expanding Marketing Beyond Business by LuCy is a document available to read on EtoBox.

What is Expanding Marketing Beyond Business about?

The authors argue that marketing extends beyond business firms to all organizations. They interpret marketing functions like product development, pricing, distribution, and communication for non-business organizations. The key question is whether traditional marketing principles can be applied to marketing organizations, people, and ideas. As examples, the authors discuss how education, political campaigns, and nations all use marketing approaches to promote their "products" or causes through activities lik

Author

LuCy

Language

EN