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Can I read Visual Marketing: From Attention to Action (Marketing and Consumer Psychology Series) on EtoBox?
Visual Marketing: From Attention to Action (Marketing and Consumer Psychology Series) by Michel Wedel, Rik Pieters [editors] is a business book available to read on EtoBox.
What is Visual Marketing: From Attention to Action (Marketing and Consumer Psychology Series) about?
This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention and perception, visual cognition and action and choice. The chapters go beyond what is known, and offer in many cases a more speculative and visionar
Who reads Visual Marketing: From Attention to Action (Marketing and Consumer Psychology Series)?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Michel Wedel, Rik Pieters [editors]
- Publisher
- Lawrence Erlbaum Associates, Taylor & Francis Group
- Published
- 2007
- Language
- EN
- ISBN
- 9781410618689
- Category
- business
- Subjects
- Psychology, Marketing, Business
- Updated
- 2026-03-25
Other editions & translations
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