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Social Media Strategy for Nonprofits in Germany by Zahra Nuraini is a document available to read on EtoBox.

What is Social Media Strategy for Nonprofits in Germany about?

This document provides a summary and analysis of a study examining the social media strategies of nonprofit organizations in Germany. Specifically, it analyzes the social media activities of the German Red Cross district association in Leipzig and the surrounding region. The study finds that the organization can improve its social media strategy and fundraising efforts through more emotional storytelling and targeted donation campaigns on social media platforms. It recommends the nonprofit develop a strateg

Author

Zahra Nuraini

Language

EN