About this document

Celebrity Endorsement Impact on Youth by ANAGHA C K is a document available to read on EtoBox.

This project report by Anagha C K examines the impact of celebrity endorsement on the purchasing behavior of youth regarding branded products. It aims to analyze how celebrity appeal influences purchase intentions and provides insights for marketers and researchers. The study is conducted in Calicut district and employs a descriptive research methodology with a sample size of 100 respondents.

Author

ANAGHA C K

Language

EN