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What is MM2 Additional about?

The document outlines key concepts in B2B marketing, focusing on segmentation, targeting, and positioning strategies. It discusses the complexities of market segmentation in B2B, including firmographics, operational variables, purchasing approaches, situational factors, and personal characteristics. The document emphasizes the importance of selecting appropriate segments to serve and effective positioning based on technical superiority and reliability.

Author

NIFI JOLLY

Language

EN