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What is Flashcard Data Collection for Auto Sales about?

The researchers will use flashcards with 6 sets of attributes - brand, design/capacity, price, payment mode, fuel economy, and transmission - to collect data from respondents. The flashcards will present options for each attribute, such as several car brands, price ranges, fuel types, and automatic vs manual transmission. Respondents will choose from 20 bundles combining the attribute options to provide their preferences, with the bundles created in Excel. The flashcards will be administered confidentially,

Author

Christine Altamarino

Language

EN