Can I read Strategic Alliances : an Entrepreneurial Approach to Globalization on EtoBox?

Strategic Alliances : an Entrepreneurial Approach to Globalization by Michael Y. Yoshino; Michael Y.. Yoshino; U. Srinivasa Rangan is a book available to read on EtoBox.

What is Strategic Alliances : an Entrepreneurial Approach to Globalization about?

<p>In the highly competitive global arena,companies that do not forget strategic international partnerships will be left behind. Today,the old joint venture has given way to a new,more entrepreneurial globalization process. Drawing from the examples of successful alliance like Ford/Mazda,Toshiba/Motorola,and Whirlpool/Philips,the authors offer a road map for managing these entrepreneurial relationships and argue that the greatest challenge for top executives lies not in initiating such partnerships,but in continuosly developing organizational process innovations to manage a global network of dynamic alliances.</p> <h3>Booknews</h3> <p>The authors argue that alliance management is essentially an entrepreneurial activity that requires a fundamental reexamination of the firm's value chain; continuous innovation in marketing, technology and distribution; and the cultivation of organizational flexibility. Annotation c. Book News, Inc., Portland, OR (booknews.com)</p>

Author

Michael Y. Yoshino; Michael Y.. Yoshino; U. Srinivasa Rangan

Publisher

Harvard Business School Press

Published

1995

Language

EN

ISBN

9780875845845

Subjects

Management, Business