Can I read Obama’s New Media Strategy for Youth on EtoBox?
Obama’s New Media Strategy for Youth by Katya Rozenoer is a document available to read on EtoBox.
What is Obama’s New Media Strategy for Youth about?
On November 4, 2008, more than 12 million young Americans elected the person who made them believe in their abilities to bring about change, the person who gave them hope, and the person who let them feel united. It was Barack Obama who won the election, and it was young people who were pivotal in helping him win. This paper explores the communication strategy that allowed Barack Obama to engage youth so effectively; it also reveals successful tactics of using new media for reaching the Millennial generatio
- Author
- Katya Rozenoer
- Language
- EN