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What is Factors Influencing Online Shopping in Pune about?

The study evaluates factors influencing online shopping and consumer satisfaction in the Pune area, utilizing a survey of 114 respondents and various statistical tools for analysis. Findings indicate that demographic factors like age do not significantly affect shopping preferences, while both genders share similar preferences for online shopping and customer satisfaction. The research aims to assist e-retailers in developing targeted marketing strategies to enhance brand promotion and sales in the online m

Author

kedarpatil535

Language

EN