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Chocolate Confectionery Trends in Peru by jimmy tipo is a document available to read on EtoBox.
Chocolate confectionery in Peru registered modest growth in 2023 due to strong price increases, lower availability in outlets, and less advertising. Nestle maintained its lead but lost share to Molitalia due to its marketing activities. Chocolate tablets with high cocoa content grew but struggled to compete with cheaper, more widely distributed brands. Sales are forecast to grow over the next five years as the market becomes more dynamic, although prices will continue rising until the economy recovers.
- Author
- jimmy tipo
- Language
- EN