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Under Armour: Financial Innovation Insights by amwiklund is a document available to read on EtoBox.

What is Under Armour: Financial Innovation Insights about?

Under Armour is phenomenal at marketing and perception, fooling people into believing their technology and products are proprietary when they are not. They fool investors into believing their brand, which lacks true intellectual property, is worth billions. While their gross margins appear high, Under Armour uses questionable accounting tactics to overstate this margin by not including shipping and handling costs. They also find ways to strategically beat earnings estimates through real estate transactions

Author

amwiklund

Language

EN