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The document discusses current trends and perspectives in the tyre industry, highlighting the impact of digitalization and new technologies on business models and consumer services. It emphasizes the competitive landscape dominated by major players like Bridgestone, Michelin, Goodyear, and Pirelli, while also addressing challenges such as raw material prices and the emergence of new competitors. The research includes a SWOT analysis to identify strengths, weaknesses, opportunities, and threats within the in

Author

befikirhailu

Language

EN