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Im weltfernen Orient (Ein Reisebericht) by Gabriel, Alfons is a scholarly article available to read on EtoBox.

What is Im weltfernen Orient (Ein Reisebericht) about?

<p>What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.<br></p>

Author

Gabriel, Alfons

Publisher

De Gruyter Oldenbourg

Published

1929

Language

DE

ISBN

9783486755848