Can I read Impact of Autobiographical Advertising on EtoBox?
Impact of Autobiographical Advertising by Anna Kupiec is a document available to read on EtoBox.
What is Impact of Autobiographical Advertising about?
The study aimed to see if autobiographical advertising could influence how consumers recall their past. In experiment 1, participants who saw a Disney ad were more likely to believe they met a TV character as a child compared to the control group. Experiment 2 found ads including false information increased confidence participants experienced the false events as a child. Both experiments support the theory that memory can be reconstructed.
- Author
- Anna Kupiec
- Language
- EN