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Maximize Ad Reach with Linear Programming by api-285455289 is a document available to read on EtoBox.

What is Maximize Ad Reach with Linear Programming about?

The document describes an optimization problem to maximize the number of people reached by an advertising campaign within budget constraints. The business wants to purchase at least 60 total radio and TV ads, with at least twice as many TV ads as radio ads, within a $4320 budget. Radio ads cost $20 each and reach 2000 people, while TV ads cost $80 each and reach 1500 people. The problem is modeled as a linear programming problem to find the optimal allocation of radio and TV ads that maximizes total reach.

Author

api-285455289

Language

EN