Can I read Slogans on EtoBox?
Slogans by karen quispe is a document available to read on EtoBox.
What is Slogans about?
The study examined the effects of different advertising slogans on the cognitive and affective responses to an unknown food product among food neophobics and neophilics. A between-subjects experimental design was used with 222 participants evaluating a hypothetical new yogurt product. The results suggest that concise slogans conveying a single message work better for neophilics, who are influenced by slogans emphasizing newness. Slogans alone seem ineffective for neophobics. While familiarity slogans did no
- Author
- karen quispe
- Language
- EN