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The document discusses the evolution of Information Systems in the digital era, focusing on the Experience Economy and Customer Relationship Management (CRM) systems that enhance customer experiences. It highlights the importance of omnichannel interactions, customer segmentation, and the shift from traditional to social customer management, emphasizing the need for a customer-centric approach. Additionally, it covers digital marketing strategies, campaign management, and the significance of human-centered

Author

kikidontknow123

Language

EN