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What is Strategic Planning for Creaciones Lina about?

This document provides information about a Strategic Planning course taught by the Faculty of Engineering of the company Creaciones Lina. The document includes a description of the company, an external evaluation through a PESTEL and MEFE matrix, and an internal evaluation using matrices such as AMOFHIT, MEFI, and MPC. Finally, it presents different strategic matrices such as SWOT, MIE, MPEYEA, MBCG, MDE, and MCPE to develop the company

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