About this document
Effective Radio Promotion Strategies by mponjoli is a document available to read on EtoBox.
Radio stations promote themselves through on-air and off-air promotions to keep listeners interested and tuned in, increase the number of listeners, and attract business sponsors. On-air promotions include premier launches of new programs or segments, episodic teasers for upcoming episodes, and general promotions of radio or program brands. Off-air promotions are also important and should be creative, connected to the radio
- Author
- mponjoli
- Language
- EN