About this document
Cultural Design-Crafts Product Valuation by Iris Kalka is a document available to read on EtoBox.
This document summarizes a study on how cultural factors influence consumer valuations of cultural design-crafts products (CDCP). The study collected data through surveys and interviews with 126 respondents from 16 countries, divided into Asian and Western groups. The main findings were: 1) Both Asians and Westerners said the main reason for buying CDCPs was to participate in cultural enjoyment and remember places visited. 2) However, Westerners tended to value personal experiences tied to the product, w
- Author
- Iris Kalka
- Language
- EN