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SERVQUAL in Grocery Store Quality Assessment by agym frhn is a document available to read on EtoBox.

This study examines the applicability of the SERVQUAL model in assessing service quality and customer satisfaction in grocery stores in Umea, focusing on student consumers. The findings indicate that the SERVQUAL model is not effective for this context, as it showed overlapping dimensions and low reliability, with overall service quality perceived as unsatisfactory. The research highlights the need for grocery stores to improve service quality to meet customer expectations and enhance satisfaction.

Author

agym frhn

Language

EN