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Kalish 1985 by mayankraj.du.or.24 is a document available to read on EtoBox.

What is Kalish 1985 about?

The document presents a new model for product adoption that incorporates price, advertising, and uncertainty, highlighting the two-step process of awareness and adoption. It argues that awareness spreads like an epidemic through advertising and word of mouth, while adoption depends on the perceived value of the product relative to its price. The model aims to provide a comprehensive understanding of innovation diffusion and offers insights into optimal pricing and advertising strategies for new products.

Author

mayankraj.du.or.24

Language

EN