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The Global Origins of a "Paraguayan" Sweetener: Ka'a He'e and Stevia in the Twentieth Century\* bridget maría chesterton SUNY Buffalo State and tim o thy yang Pacific University O n July 21, 2011, the Amer i can food con glom er ate Cargill hosted an event on the roof of London's Selfridges to in tro duce Truvia, its new no-cal o rie sweet en er. 1 Derived from the ka'a he'e plant, which means "the sweet herb" in the na tive Paraguayan lan guage of Guaraní, the sweet ener goes by the bo tan i cal name of Stevia rebaudiana Bertoni, or, sim ply, stevia. 2 To em pha size its nat u ral origins, Cargill resorted to \*Thanks to Sterling McLaughlin and Nicole Freedman in Chicago for help ing us find Cargill's ad ver tis ing ma te ri al. In Paraguay we wish to ex press our sin cere grat i tude to Dr.

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Author

Chesterton, Bridget María; Yang, Timothy

Publisher

Project MUSE; University of Hawaii Press (ISSN 1045-6007)

Published

2016

Language

EN

Field

Social Sciences