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What is MM 7 STP about?

The document outlines various bases for segmenting consumer markets, including geographic, demographic, psychographic, and behavioral segmentation. It discusses the importance of effective segmentation criteria and the development of brand positioning, emphasizing points-of-difference and points-of-parity. Additionally, it highlights the significance of building customer value, satisfaction, and loyalty through customer relationship management.

Author

allwin2911

Language

EN