About this document
Understanding Consumer Needs in Marketing by Malika Bakhtiyorova is a document available to read on EtoBox.
The document outlines the key concepts of digital marketing, including the differences between traditional and digital marketing, the impact of digital disruption, and the importance of real-time data. It emphasizes the need for marketers to adapt strategies for different consumer generations and the significance of hyperconnectivity in consumer behavior. Additionally, it discusses the role of intermediaries in the digital marketplace and the stages of the digital consumer journey, highlighting the benefits
- Author
- Malika Bakhtiyorova
- Language
- EN