About this document

Service Marketing Strategies Explained by Aditya Prakash is a document available to read on EtoBox.

This document discusses the classification and marketing mix of services. It outlines two main classifications of services - based on their marketing characteristics and their service process matrix. It then discusses the key elements of the extended marketing mix for services - including the physical environment, people involvement, and operational inputs/outputs. The document also introduces the concept of an internal customer roles matrix, categorizing employee roles as contactors, modifiers, influencers

Author

Aditya Prakash

Language

EN