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What is International Packaging Strategies about?

This document discusses international packaging. It defines packaging as covering or wrapping goods into a package. Packaging has primary functions like presentation, protection, preservation, economy and convenience. It also has secondary functions like containment, handling, identification and labeling. There are different types of packaging for consumers versus industrial use. Factors to consider for international packaging design include physical characteristics, language, size, economy and convenience.

Author

Shraddha Kurdekar

Language

EN