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What is Principles of Marketing Course Overview about?

This document provides an overview of the Principles of Marketing course offered at Florida A&M University. The 3 credit hour course is taught in the fall semester and has junior standing as the prerequisite. It will be taught by Kenisha Liburd and uses the 8th edition of the textbook "M: Marketing" by Grewal. The course introduces students to the role of marketing in business and covers topics like strategic planning, marketing mix, ethics, and market research. The objectives are for students to learn mark

Author

Elkeyshia Webster

Language

EN