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What is Managing Organizational Change Effectively about?

This document discusses managing change in organizations. It begins by defining planned and unplanned change. It then discusses goals of planned change such as improving adaptability and changing behaviors. Managers play a role in initiating changes that bring success. The document outlines types of pressures for change including internal forces like performance issues and external forces like technology, competition, and social trends. It introduces Lewin

Author

MUHAMMAD ZIKRY ADAM TAJUL ARAFAT

Language

EN