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Celebrity Influence vs. Peer Pressure in Buying by Alicia Roldán is a document available to read on EtoBox.

What is Celebrity Influence vs. Peer Pressure in Buying about?

Consumer choices are significantly influenced by celebrities and peer pressure, with peer pressure being the more powerful factor. Celebrities create desire through trends, particularly among young consumers, while peer pressure compels individuals to conform to social groups. Ultimately, peer pressure has a more immediate and impactful effect on purchasing decisions.

Author

Alicia Roldán

Language

EN