About this document
CRM Strategies at Big Bazar by Saurav Ghosh is a document available to read on EtoBox.
Big Bazar is a hypermarket retail chain established in 2001 in India with over 100 outlets. It provides a one-stop shopping experience with discounted prices on various products. Big Bazar utilizes customer relationship management strategies like segmenting customers into tiers based on spending, surveying customers periodically, monitoring loss rates and competitor performance to better understand customer needs and improve service.
- Author
- Saurav Ghosh
- Language
- EN