About this document

Evolution of Public Relations by Kashish Aggarwal is a document available to read on EtoBox.

The document discusses the definition, functions, types of publics, and evolution of public relations. It defines PR as a strategic communication process that aims to build mutually beneficial relationships between organizations and their publics. It outlines the key functions of PR including media relations, corporate communication, publicity, and crisis management. It also discusses the types of publics PR professionals engage with and traces the evolution of the PR field from the 19th century to present

Author

Kashish Aggarwal

Language

EN