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VISHWAKARMA INSTITUTE OF MANAGEMENTPUNE Research paper On ³Factors affecting purchase of Laptop´ Submitted by, Sagar D. Ghenand. Roll no:10012016 MBA ± I Div: B 1 Abstract The rapid developments in IT sector accompanied by increased competition and acquisitions and mergers in the market, lead both academicians and practitioners to concentrate on the consumers¶ purchase decisions in portable PC industry i.e. laptop. It was in 2005 that sales of laptops surpassed the sales of desktop computer

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sagarghenand

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EN