Can I read CRM Technology and CRM on EtoBox?

CRM Technology and CRM by Peel, Jeffrey is a scholarly article available to read on EtoBox.

What is CRM Technology and CRM about?

In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm.<br><br>· Defines the nature of new CRM niche solutions<br>· Provides entirely new types of functionality that mesh seamlessly<br>· Describes solutions focused solely on the needs of the customer

Author

Peel, Jeffrey

Publisher

Elsevier

Published

2002

Language

EN

ISBN

9780080503448