About this document
AI by Abhirup Ghosh is a document available to read on EtoBox.
AI is transforming advertising through automated ad creation, placement, targeting, and fraud detection, enhancing campaign efficiency and personalization. While it offers significant benefits such as improved customer engagement and reduced media wastage, concerns about data privacy and the quality of AI-generated ads persist. The future of AI in advertising promises further innovations, but challenges like regulatory constraints and the need for high-quality data must be addressed.
- Author
- Abhirup Ghosh
- Language
- EN