Can I read Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement on EtoBox?

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement by Suki, Norazah Mohd (editor) is a business book available to read on EtoBox.

What is Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement about?

<p>Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy.</p><p>The <b> Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement</b> provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and

Who reads Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement?

Author

Suki, Norazah Mohd (editor)

Publisher

IGI Global

Published

2017

Language

EN

ISBN

9781522507468

Category

business

Subjects

Management, Business, Marketing

Updated

2026-03-25