Can I read Contemporary Strategic Management on EtoBox?

Contemporary Strategic Management by Pettinger, Richard. is a book available to read on EtoBox.

What is Contemporary Strategic Management about?

'A coherent summary of theory and a route map through practical strategic management which will be very useful for students.' -- Alison Dean, Canterbury School of Business, University of KentContemporary Strategic Management uses up-to-date organisations and situations such as Barbie, rebuilding Iraq, easyJet and McDonald's to emphasise the practical side of strategy, while at the same time illustrating the theoretical issues involved.Richard Pettinger discusses strategic analysis and choice, strategic failures and successes, investment appraisal, ethics, implementation and the development of strategic management from a managerial perspective. This approach will appeal especially to MBA and final-year management students who appreciate the 'hands on' feel of the text.

Author

Pettinger, Richard.

Publisher

Palgrave Macmillan

Published

2004

Language

EN

ISBN

9781403913272

Subjects

Management, Business, Economics