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Consumer Satisfaction in Aavin Milk Study by THIRUMOORTHI S vetias is a document available to read on EtoBox.

This chapter outlines the design of the study on customer satisfaction with Aavin milk marketing in Erode District. The objectives are to study customer preferences, brand image, and satisfaction levels. Primary data was collected through surveys in Erode city from January to March 2023. Secondary data came from texts, journals, and reports. 200 Aavin milk users were sampled conveniently. Data analysis methods included percentage calculations. The study is limited by time, geographic scope, and potential fo

Author

THIRUMOORTHI S vetias

Language

EN