Can I read Gender Equality and Nation Branding in the Nordic Region on EtoBox?

Gender Equality and Nation Branding in the Nordic Region by Eirinn Larsen, Sigrun Marie Moss, Inger Skjelsbæk, Cynthia H. Enloe is a nonfiction available to read on EtoBox.

What is Gender Equality and Nation Branding in the Nordic Region about?

This book explores how gender equality, a central part of the Nordic imaginary, is used in the political communication of Nordic states. The analyses presented move beyond conventional images and discourses of Nordic gender- and women-friendliness by critically investigating how and to what extent gender equality serves nation-branding in the Nordic region. Nation-branding is an unescapable part of globalisation, which is a market-oriented process dominated by the West and predicated on the creation of winners and losers. Hence, efforts to strengthen the national brand or reputation of specific Nordic countries with the aid of gender equality as a political and symbolic value inevitably help to reinforce already established global hierarchies where the Nordics play the role of moral superpower. This book comprises scholars from various fields of specialisation, and provides evidence and understanding for the growing interaction between gender-equality policies and nation-branding in all five Nordic countries. It does so by exploring a variety of policy fields and issues including women's rights, foreign policy, rape and legislation, female quotas and business policies, in addition

Who reads Gender Equality and Nation Branding in the Nordic Region?

Author

Eirinn Larsen, Sigrun Marie Moss, Inger Skjelsbæk, Cynthia H. Enloe

Publisher

Routledge, Taylor & Francis Group

Published

2021

Language

EN

ISBN

9781000408201

Category

nonfiction

Subjects

Marketing, Political Science, Sociology