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What is Impact of Megastores on Consumer Behavior about?

This document outlines a study to understand how the opening of large retail stores like Makro and Metro have impacted consumer buying behavior. It aims to identify which types of consumers (defined by socio-economic class) are purchasing which products from these stores, and what triggers them to shop there. The study will interview 20 consumers using a structured questionnaire that is 25% intercept interviews at a mall. Findings will be presented in a 15 minute group presentation to industry experts and c

Author

faisham

Language

EN