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What is Marketing Strategies for Soap Launch about?

This document provides an introduction and index for a research report on a comparative study of sales promotion strategies in the soap industry. The report was submitted as a partial requirement for an MBA degree. The introduction gives background on the large size of the Indian soap market. It also defines fast moving consumer goods and lists some major soap companies. The literature review section summarizes previous research on the importance of consumer sales promotion. It also defines objectives of sa

Author

Kishore Khatri

Language

EN