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Word of Mouth and Opinion Leadership by Sanober Iqbal is a document available to read on EtoBox.

What is Word of Mouth and Opinion Leadership about?

This document discusses word of mouth communication and opinion leadership as sources of learning information about products. It defines word of mouth as personal communication between individuals where messages can be shared in-person, by phone or online. Positive word of mouth may influence 5 people while negative can influence 10. Opinion leadership is an informal way one person influences others

Author

Sanober Iqbal

Language

EN