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International Marketing Strategies Explained by Santhosh Kumar is a document available to read on EtoBox.
What is International Marketing Strategies Explained about?
The document discusses several key topics related to international marketing: 1) Total world trade volume is around $8 trillion annually, with the top 5 exporting countries being the US, Germany, Japan, France, and the UK. 2) Emerging markets like China, India, South Korea, and countries in Southeast Asia will provide many business opportunities in the coming decades. 3) International marketing involves marketing across borders and requires adapting marketing programs to new economic, political, and lega
- Author
- Santhosh Kumar
- Language
- EN