About this document
Pernod Ricard Thai Whisky Case Analysis by Cecilia_Koo_775 is a document available to read on EtoBox.
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- Cecilia_Koo_775
- Language
- EN
About this book
Pernod Ricard launched a new blended malt whisky in Thailand in 2005. This may have reduced sales of its existing premium brand, Ballantine
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