Can I read Propaganda and Persuasion on EtoBox?

Propaganda and Persuasion by Garth S. Jowett, Victoria J. O′Donnell, Victoria J. O'Donnell is a book available to read on EtoBox.

What is Propaganda and Persuasion about?

Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help readers understand information and persuasion so they can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps students analyze the instances of propaganda and persuasion they encounter in everyday life. New to the Seventh Edition: New coverage of social media as a disseminator of propaganda offers readers an up-to-date perspective. The book's four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns. New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows students to compare strengths and weaknesses across differ

Author

Garth S. Jowett, Victoria J. O′Donnell, Victoria J. O'Donnell

Publisher

SAGE Publications, Incorporated; SAGE Publications, Inc

Published

2019

Language

EN

ISBN

9781506371351

Subjects

Language Learning, Psychology, Sociology