Can I read Parle-G: Rural Market Strategies on EtoBox?
Parle-G: Rural Market Strategies by Zoeb Eisa is a document available to read on EtoBox.
What is Parle-G: Rural Market Strategies about?
1) Parle-G is a popular glucose biscuit brand in India known for its affordable price and wide rural distribution network. 2) Parle-G targets lower income consumers in rural areas, where it has achieved over 60% market penetration through a network of over 1500 wholesalers and 425,000 retailers. 3) Through low pricing, quality products, and extensive distribution, Parle-G has established itself as the market leader in rural India with over 70% share of the glucose biscuit category.
- Author
- Zoeb Eisa
- Language
- EN